Spain, Argentina-Chile - Roland DG recently sponsored the Roland DG Color Team in a racing adventure across South America. The team successfully participated in the Rally Dakar Argentina-Chile, which spans 6214 miles (10,000 km) of rugged terrain and extreme weather conditions.

Of the 530 teams who started the rally in Buenos Aires, only 51% were able to make it to the finish line. Two million people watched the race live and an additional 10 million followed it on television and in international newspapers. The Roland DG Color Team came in 36th out of the 270 cars who finished the race. As Josep Maria Garrofé, official driver for the team and graphic designer said, “The adventure was incredible and the team was honored to represent Roland DG. Our strong finish is the result of months of training and effort and would not have been possible without Roland DG’s support.”

For this event, the driver and technical team worked day and night to prepare the official vehicle, a Bowler Wildcat. Josep Maria Garrofé was in charge of creating the corporate image for the team’s vehicle for the Argentina-Chile Rally. To create the 4 x 4 graphics, Roland called on the designers at Mat-Wraps, a company that specializes in vehicle graphics. Mat-Wraps’ production director, Manel Aguilar, brings more than 17 years of graphic arts experience and 5 years specializing in vehicle graphics to his craft. During a visit to his workshop, he spoke to Roland about the training courses he conducts throughout Spain for users of the unique GrafiWrap vehicle graphics solution .This system, developed and distributed exclusively by Grafityp in Spain since 2005, was used to produce the vehicle graphics for Roland DG Color Team’s Bowler Wildcat.

Bowler Wildcat Sponsored by Roland DG

After this outstanding experience showcasing Roland DG’s commitment to excellence, the team is considering participating in another competition where they would again rely on Roland’s support while spreading the word about Roland DG products’ reliability and superior performance.