TrueVIS - Brand Stories

Brand Stories

Bringing Your Vision to Life

Imagine a colorful future.

Imagine a colorful future.

Since our beginning, the mission at Roland DG has been to develop digital technologies for bringing to life anything that someone might “Imagine.” The power to express your ideas with brilliant color makes everything in life more vibrant, capable of being completely reimagined.


Roland DG believes that our innovations in print technology will generate new creative possibilities, opening the way to greater value and a more exciting vision for the future.

The pioneer of printer/cutters.

The pioneer of printer/cutters.

The world’s first inkjet printer/cutter was born from the concept of printing color directly onto vinyl sheets and rolls for contour cutting. The four-color CAMMJET CJ-70 wide-format inkjet printer/cutter was launched to provide customers something completely new – a way to express their message in full color.
The Hi-Fi JET FJ-50 was released the following year as the world’s first six-color high-resolution 1440 dpi wide-format inkjet printer. Its unprecedented level of precision expanded printing from the existing signage business to the new and larger field of digital printing and revolutionized the fine art and photography reproduction markets.

The Hi-Fi JET was highly praised in industry circles for its exceptional high-definition print quality, and it went on to cement Roland DG’s leadership position within the sign and display markets. Since then there has been no looking back as Roland DG remains at the forefront of technological innovation as one of the world’s leading wide-format inkjet printer brands.

The perfect solution for a competitive world.

The perfect solution for a competitive world.

In just over two decades since the professional-grade wide-format inkjet printer was released, there has been a shift from mass-production to high-mix, low-volume, fast turnover production, as customer requirements diversified and advertising cycles became shorter. Clients desired better print quality; they also expected faster performance, better value and even more ways to express their ideas. To remain competitive in such a demanding market, Roland DG needed a printer with excellent printing performance, coupled with business-savvy functionality. Our designers carefully examined the true value that printers deliver to come up with the ideal solution for the future, free of existing ideas and limits.

Optimally designed for a new generation.

Optimally designed for a new generation.

To develop a next-generation printer with versatility and performance, its core technology had to be designed from scratch. Roland DG developed print heads and ink that would become integral parts of the new platform, which was designed to harness the potential of its proven media feed and head control technologies.


Roland DG built upon its waveform control expertise to develop precision droplets using advanced print head control and ink. The Roland DG FlexFire print head delivers much more accurate print control than existing inkjet systems. Its stunning, high-density print quality is complemented by TrueVIS Ink, developed to produce the vibrant colors required for signage and graphics. With a completely reimagined chassis design as well as state-of-the-art productivity and usability, the TrueVIS VG series was developed as the cornerstone for the next-generation printer solution.

Bring Your Vision to Life

Bring Your Vision to Life

The “TrueVIS” name of this next-generation printer is based on everything that Roland DG stands for. It represents bringing customers’ VISION – “VIS” in Latin – to life by providing them with stunning VISUAL results. TrueVIS was engineered as the perfect solution for business, designed to boost business competitiveness by achieving the true capability of bringing vision to life.

The Spirit of Our Developers

Toshikazu Sugita - TrueVIS VG-640/540 development leader

We wanted to create the best printer/cutter ever based on our experience and innovation.

By developing print system to meet the latest market needs, rather than focusing on the manufacturing side of industry, our goal with TrueVIS was to provide customers with the best printing solution possible. It wasn't just the design that we started from scratch with. To develop such an advanced printer for the future, we needed to incorporate the most innovative technologies into every aspect. We designed TrueVIS by harnessing all the capabilities and innovative ideas that Roland DG has developed over many years as an industry leader.

TrueVIS VG-640/540 development leader
Toshikazu Sugita

Osamu Takenaka - TrueVIS VG-640/540 product designer

Designing a completely new printer concept was our goal from the onset.

To accomplish the next-generation concept and develop a completely new type of printer, we needed to go all the way back to the initial design stage of development to create a completely fresh form never seen before. As we were looking into a design that would suit this next-generation printer, we came up with a simple yet futuristic-looking, solid chassis structure that follows a horizontal profile. The external printer panels are draped in Roland DG’s corporate color scheme, which represents our own determination and vision while it also provides the capability to produce our customers’ vision.

TrueVIS VG-640/540 product designer
Osamu Takenaka

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