DG DIMENSE为定制印刷墙纸添加同步色彩和纹理

A few years back, Fort Worth, Texas-based designer Kaylee Black redecorated her home. She knew exactly what she wanted as wallpaper for her home office – she just couldn’t find it in the marketplace. Kaylee asked her dad, Jim Black, who owned a fine art printing business, if one of his printers could print wallpaper. Although he said no, that got them interested in question of how custom wallpaper could be produced using digital printers. In 2019, Wall Snobs was born.

Since then, Wall Snobs has grown its line of custom luxury wallcoverings to include more than 200 patterns in a wide range of styles, colors, and textures. We talked with Wall Snobs Creative Director Kaylee Black about the company’s growth, what styles are popular these days, and how new printing technology is helping them produce ever more innovative patterns and textures.

Please tell us a bit more about why you decided to launch Wall Snobs. How were you able to combine your family’s skills in fine arts and printing?

Kaylee Black: When we started to research the wallpaper industry, we discovered that in many ways it aligned with the fine art printing industry. We began researching printers that could run wallpaper. From there, I started designing patterns, and we launched Wall Snobs, selling strictly online and direct-to-consumer.

你们推出了多少款款式？它们的反响如何？

我们最初设计了大约100种图案，之后我继续设计并扩充我们的产品目录。这些图案广受欢迎。顾客们告诉我们，他们喜欢看到新的图案，我们充满活力、细节丰富的产品为传统壁纸带来了新的诠释。他们觉得我们的设计真正革新了壁纸世界。

您是如何扩大客户群的？

我们最初是D2C（直接面向消费者）模式，只在网上销售。两年后，我们转向纯贸易模式，只向室内设计师销售。我们在达拉斯市场中心开设了展厅，如今我们已扩展到服务住宅和商业室内设计领域的贸易伙伴。

你的壁纸用在哪儿？

我们的壁纸安装在商业建筑、酒店、餐厅、医疗办公室和住宅空间。

是什么促使您决定投资Dimensor S纹理打印机？您希望获得哪些功能？

我们在PRINTING United展会上，DG DIMENSE展位吸引了我的眼球。我从未见过他们用数码打印机实现如此出色的效果——在一次打印中就能提供定制的色彩和纹理。Dimensor Dimensor S为我们带来了真正独特的功能。

我们在2019年购买了Dimensor S，自那以后，它一直表现非常出色。我们对基材的学习曲线有所提升，因为基材的状况可能变化无常，我们了解到环境必须完美。但每当我们遇到问题时，我们都能获得一流的支持。

您在Dimensor S上制作哪些类型的项目？

我们生产各种纹理墙纸，并且在短时间内我们还生产了包裹艺术品。

您认为客户最欣赏您的Dimensor S印花壁纸的哪一点？

我们的客户非常欣赏Dimensor S打印机带来的清晰可见的纹理效果，无需在草布或天然基材上打印。这款打印机的功能使我们能够创作任何您能想到的纹理。客户喜欢将文字和/或徽标融入到带有纹理的墙纸图案中。他们还欣赏其能够制作几何图案以及复制鳄鱼皮等自然纹理和有机图案的能力。

总体而言，您最近看到壁纸设计的哪些趋势？

我们看到很多格子和有机纹理......壁画也很受欢迎。

What lies ahead for Wall Snobs?

我们的目标是通过经销我们产品的零售商，将我们的产品推广到每个州。我们也希望扩大我们的酒店服务部门。凭借Dimensor S打印机的独特功能，我相信我们有能力实现这一愿景。