Roland DG Corporation
Roland DG Sponsors Team ACP's Newest "Eco Mission" ECOCAMP in Australia 2009 Promotes Environmental Awareness
Hamamatsu, Japan, August 5, 2009 – Roland DG Corporation, a leading worldwide provider of wide-format inkjet printers and Print＆Cut devices for professional and general office use, today announced the company's support for "ECOCAMP in Australia 2009," a major public service campaign and automotive tour across Australia to raise awareness for environmental issues throughout the continent.
Founded by Team ACP, a Japanese racing team and former Paris-Dakar Rally champions, "ECOCAMP in Australia 2009" follows more than 10 years of similar "eco tours" held by the team worldwide. Each tour is carefully planned to enable Team ACP to visit unique "eco-projects," connect with eco-conscious citizens and organizations, help raise awareness for their causes, and educate communities worldwide about the Earth's environmental needs. Past "eco tours" have taken the team across Europe, Asia, Africa and North and South America, covering more than 50,000 km (31,068 miles) total.
For "ECOCAMP in Australia 2009," Team ACP is traveling in a new hybrid Toyota Prius sporting decals printed using Roland's professional-grade SOLJET PRO III XC-540 wide-format inkjet printer/cutter. The XC-540 is engineered to print high quality images and automatically contour cut them for high-impact results.
In Australia, Team ACP's goal is to raise the public's environmental consciousness by reporting on the current environmental changes shaking the continent. In recent years, Australia has been suffering extensively from abnormal weather patterns such as droughts that have seriously impacted its environment.
The journey started in Sydney on July 30th, with Team ACP traveling to Melbourne, Perth and Alice Springs. In each location, Team ACP is camping in Australia's great outdoors, visiting the sites where environmental change is taking place. The "eco tour" will take them approximately 12,000 kilometers (7,456 miles) across the Australian continent. They return to Sydney on August 30th.
"We applaud Team ACP's efforts and continue to support their mission by providing the vehicle graphics and decals they need to promote the tour," said K. Takeda, Roland DG corporate communications manager. "We consider it one of our major business goals to support eco-initiatives and also to meet today's environmental challenges by reducing the environmental impact of our newly-expanded Miyakoda production plant."
As a company, Roland remains committed to meeting the International Energy Star Program's energy efficiency standards for electronics. The company also focuses on developing products that meet its own environmental impact standards which are reflected in the Roland DG Eco Label system.
About Team ACP
Team ACP "Adventurous Creative Persons" was founded by Kiichiro Yokota of Tokyo, who competed in the Paris-Dakar Rally for 12 years from 1979 and become the category champion twice. Today, the team is recognized by the Japan Automobile Federation (JAF). Since its inception, Team ACP has heightened its interest in environmental concerns and has embarked on several "Eco Missions" designed to take team members to the front lines of conservation efforts around the world. In 2007, the team participated in the Beijing-Paris Cross-Country Tour that spanned the entire Eurasian supercontinent, and reported on the drastically-changed state of the old Silk Road. In 2008, Team ACP traveled from Ecuador to Argentina, crossing South America. They also organized RIVER RAID, combining kayaking with activities based on recycling and reuse under the theme of "Harmony of People, Environment and Cars." With their Prius, Team ACP has won two consecutive victories in Eco Challenge, the world's first rally to test both the speed and fuel efficiency of today's most eco-friendly vehicles. Team ACP members continue to raise global awareness for environmental conservation as they look for a way for people, automobiles and nature to coexist. For more information on Team ACP, visit www.team-acp.co.jp (Japanese only).
*Prius is a registered trademark of Toyota Motor Corporation.
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